Monday, January 25, 2021

Mixed-race family asks Blue Bell to change the name of popular ice cream flavor

blue bell icecream

Could a big tub ice cream help bring people together? One family from rural Louisiana thinks so.

When the Schmidley family, which includes six children — some biological, some foster and a mix of races — sat down to enjoy Blue Bell ice cream recently, they wound up sparking a surprising debate about the name of flavor.


From the perspective of the child, who was just recently studying the Civil War, he said the line down the carton reminded him of the Mason-Dixon line and “the name reminded him of a time in history when our nation appeared to be irrevocably divided.”

As a learning opportunity, Schmidley, who homeschools her children, suggested the kids brainstorm a better name for the flavor that “could capture the intent of Blue Bell ice cream but would reflect the remarkable progress our country has made.”

It didn’t take long before they had come up with a new name: Better Together.

The family then wrote a letter to Blue Bell with the suggestion and also posted the letter to Facebook, where it has since gone viral. The kids wrote, “We began to talk about the name and we think some people might misunderstand the name and think the name the Great Divide is about people and the division that exists in our world because of different skin colors.”

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