The Opening Ceremony at any Olympic Games has its own sanctity. It is an event that provides the host nation an opportunity to showcase its socio-economic, cultural and fiscal health. It is also as much a fashion show as it is a parade of nations. The winter Games in particular, allow participating nations and their fashion designers to kit their respective contingents with practical coats, layers, hats and gloves. The turnout of each contingent, besides ceremonial and warm, is an opportunity for both professional and amateur fashion critics to review a greater collection. How elegant each squad looks at the sacred ceremony also gets instant adjudication on social media.
And this evening when athletes from participating 95 nations march in unison in cold and windy PyeongChang to mark the beginning of the 2018, there will be a virtual scramble on social media as who has captured more glittering glimpses of the new fashion trends in winter sports clothing.
Fortunately or unfortunately, there was no social media for the editions of Winter or Summer Olympic Games held in the previous centenary. Otherwise many would have blown the organisers of the 1984 Sarajevo Olympic Games for the “SAD” placard ahead of the US squad in the opening ceremony at the march past.